For the purposes of online marketing, having an associated website to promote a product or service is a must. This is why the work of SEO is needed to work on the website, as creating it should not be the only goal. A website still needs to be polished to attain “Google’s requirements/approval” or in other words, an online marketer or SEO engineer needs to consider how Google assesses your website and make sure that the website follows those rules of engagement. In fact, what Google sees and values from a web is called as Googlebot (Google’s page discovering program) which function is to read Goggle’s Cache for helping Google comprehends what the content on a page actually says, means, and looks like.
Here are some advices that can improve your Google cache for your better SEO.
Know your Google cache.
If you want to find out your Google cache results, you can type any term into Google’s search bar and enter it. The results will be shown as a series of titles and meta-descriptions that describe each page in the SERP. You’ll see the name of the page with the URL, in green, just below it. The small arrow will be seen, next to this web address. Click on that arrow to take you to the “Cached” version of that page. It will direct you to a snapshot of how Google recognizes your site. Then all you have to do is click the little link that says, “Text-only version”.
Here, you’ll see what Google sees minus all the jumbled up code-speak as well as images. Unless, outside of the “alt=” text that describes a picture as Google can’t see pictures. This means that even a crowded image site will be stripped down to simple English text view, as exactly how Google sees it.
You now have Google’s eyes.
You now should see your website in the way Google sees it. In this sense, you need to know the requirements of Google, and one of the ways is by providing unique text that describes the information you want to provide on each page. Remember that each page should have one, individual focus. This is intended for not repeating themes or content between pages. Moreover, having more contents in one page is better than having one paragraph in five separately designed pages. This is because long content is more valuable rather than the short one. If you see that your page appears as one big blank emptiness, then you need to do a lot of work, and add more text, even if it’s in the descriptive form.
Check Your Content
If you want to get Google’s requirements, you should know what kind of content that “will be loved” by Google. Below are the requisites.
- Have at least 200 unique words on every page
This means, every “a” or “the” in your web copy, does not hold unique value. 200 truly unique words can easily end up being 400 words or more.
2. Have a focus keyword
There will be only one long-tail keyword to focus on for each web page, and remember for not to mentioning that keywords more than 3% in a text. This is because Goggle will see your content as less beneficial.
3. Revisit your Meta descriptions
Ensure that you write a unique title and different with other pages on your site. In addition, your meta descriptions should be unique, natural, brief, sweet, and the most important one is being descriptive of the page. Also, you might want to have a read of one of our previous articles on writing Killer Meta Description for your website. (http://www.papdan.com/blog/8-ways-produce-killer-meta-descriptions-increase-ctr/)
4. Consider how you title every link and image
Ensure the use of your header, webpage navigation, and images all have text that is identified by the Googlebot. If you call five images on one page “SEO image”, then Google automatically discovers that you’ve mentioned “SEO” five extra times on one page. This is why we need to avoid too many repetitions and make them blend in naturally to your text.
Eventually, your website will be indexed more frequently when your website becomes more relevant and authoritative – in google’s eyes of course. Furthermore, regularly updating your pages with new content will also help you get Google crawl your website.