Aqua To Go
Aqua To Go offers premium spring water sourced from the purest Australian springs, characterized by low dissolvable solids for a clean and crisp taste, setting it apart from brands with higher dissolvable solids that may taste chalky. Their BPA-free, single-use, and 100% recyclable bottle not only offers a stylish presentation but also demonstrates their commitment to a healthier choice. Additionally, the red cap on their bottles signifies support for the Fight Cancer Foundation, with proceeds from each red cap bottle sold being donated to the foundation to assist in providing care, treatment, and support for cancer patients and their families, as well as funding cancer research. AquaToGo products are available at OfficeWorks.
The primary challenge for the AquaToGo website was the creation of a robust eCommerce platform for accessories and spare parts. The goal was to ensure that customers could securely place orders for these items and have the convenience of returning to the site for future purchases. This required implementing a user-friendly and secure online shopping system, which can often be a complex and multifaceted task. The website also needed to effectively convey the brand's unique selling points, such as the premium quality of their spring water with low dissolvable solids and the philanthropic aspect of supporting the Fight Cancer Foundation through the sale of red cap bottles.
To address these challenges, we developed a well-structured and user-friendly eCommerce platform that facilitated secure and convenient ordering of accessories and spare parts. We prioritized the user experience, ensuring that customers could easily navigate the website, add items to their cart, and complete orders with confidence. We implemented robust security measures to protect customer information and payment data. In terms of marketing the brand's unique selling points, we created engaging content and visuals that highlighted the exceptional quality of their spring water, emphasizing its low dissolvable solids and the environmental commitment of their BPA-free, single-use, and recyclable bottles. Additionally, we prominently featured the philanthropic aspect of supporting the Fight Cancer Foundation, making it clear that each red cap bottle purchased contributed to a noble cause.