Property Valuations


Property Valuations


Business Websites


Website Build

Project Description

This website offers the services of an experienced property valuator in Victoria, Australia. The valuator is a certified practicing valuer (CPV) with over 25 years of experience in real estate and property valuation. They provide accurate, independent property valuations to a range of clients in Melbourne and surrounding areas. Their reports are accepted by various authorities and professional bodies. With a background in the real estate industry and a Bachelor of Business (Property), they have a wealth of experience, including work in Queensland and Northern Victoria. By connecting directly with clients, they offer competitive rates and ensure that clients receive the right valuation for their needs, addressing any questions or concerns.


The Property Valuations website project posed a distinct set of challenges. The primary challenge revolved around creating an effective lead generation tool. The client sought to promote their valuation services through Google Ads campaigns, which required building a website that could capture leads quickly and efficiently. Furthermore, given the specific nature of property valuation services, it was crucial to convey the expertise and credentials of the certified practicing valuer (CPV) behind the website. Balancing the need for a fast and user-friendly lead generation tool with the necessity to establish the valuator's credibility and experience was a critical challenge.


To tackle these challenges, we designed a website that prioritized speed and ease of lead generation. The website was optimized for quick loading and offered intuitive contact forms, ensuring that visitors could easily express their interest in the valuation services. We integrated robust analytics tools to monitor and refine the performance of Google Ads campaigns continually. Additionally, we dedicated a section of the website to highlight the valuator's extensive experience, certifications, and track record. This bolstered the valuator's credibility and reassured potential clients. By focusing on direct client communication and competitive pricing, we ensured that clients received personalized service and addressed any questions or concerns promptly, fostering trust and enhancing the lead generation process.