Commercial and Economic Planning Association (CEPA)

The Commercial and Economic Planning Association is a organization dedicated to representing the interests of small and medium developers, financiers, planners, architects, and related companies. It aims to address the adverse impacts of additional taxes, regulations, and delays, particularly at the local government level, which disproportionately affect smaller developers. The association advocates for sound economic and planning outcomes, acts as a voice for the concerns of smaller developers with state and local governments, promotes good policy decisions that benefit housing supply, and educates both government bodies and the public about the unique challenges faced by smaller industry players, ultimately increasing confidence within this sector.

The CEPA (Commercial and Economic Planning Association) website project faced a unique set of challenges. Its primary objective was to establish a clean, industry-focused, and professional profile marketing website. To achieve this, the website had to effectively represent the interests of small and medium developers, financiers, planners, architects, and related companies. A key challenge lay in conveying the organization's mission to address the adverse impacts of additional taxes, regulations, and delays, particularly at the local government level, which disproportionately affect smaller developers.

We designed a website that exuded professionalism and was tailored to the specific needs of the CEPA. The website was structured to effectively communicate the organization's mission and objectives. It showcased a clear, industry-focused profile that emphasized the CEPA's role in representing the interests of small and medium developers, financiers, planners, architects, and related companies. We employed a clean and intuitive layout to ensure visitors could easily access relevant information. The website featured dedicated sections highlighting the adverse impacts of additional taxes and regulations on smaller developers, thus underlining the organization's commitment to addressing these issues.