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There is a narrow line to walk when writing blog posts that are search engine friendly. The sweet spot is where you’ve optimised your post for the search engines without going overboard.

You need to appeal to the search engines if you want to be successful. That is merely a fact. You won’t rank for your search queries and won’t receive any visitors if you don’t adhere to Google’s guidelines.

But, if you focus too much on ranking well in the search engines, it may compromise on your usability, the quality of your content, or your readership. You run the danger of losing visitors when that occurs, and more crucially, the search engines may penalise you. It’s very much like Google is telling you to do something, but not too much.

Below are 7 tips learned so far as Melbourne SEO Service experts, that will up your blog post game!

Topic and Keyword Research

It can be tempting to target the most popular and heavily visited keywords when you’re attempting to think of a topic to write about. You can give it a shot, but you’ll soon learn that there is fierce competition for such keywords as well, making your chances of ranking virtually nonexistent. In pursuit of low competition keywords, you turn around only to find that they only receive a few dozen monthly searches, meaning that even if you rank #1 for them, it won’t be of any use to you.

The trick, of course, is to split the difference. Look for keywords with a reasonably high search volume and less competition so you have a chance to rank. Eventually, as your website develops and you begin to establish yourself as one of those well-known websites, you can focus on the keywords with the highest level of competition and begin to rank for those search results as well.

Prepare Your Material for Featured Snippets

The most direct responses to search queries can be seen in Google’s featured snippets. For instance, if I were to Google “How to Write a Blog Post,” what results would I find? The best response can be displayed by Google using a featured snippet. You must provide a complete and succinct response to the question in order to receive a featured snippet on Google.

You can use “How to Take a Snapshot on a MacBook Computer” as your H1 or H2, then list the steps in a numbered or bulleted list if the search keyword is “How to screenshot on mac.” If a definition is necessary for the keyword for which you wish to rank in the featured snippet, keep your answer to 58 words or less.

Adapt Your Tone to Your Audience Personas

Aligning your tone with the profiles of your target audience is a terrific place to start whether your objective is to learn how to write SEO headlines, how to write SEO blogs, or simply how to write good SEO content.

The ideal customers are represented by audience personas, which are fictional characters based on research facts. Each character has unique objectives, difficulties, and backgrounds, and as a result, they will react differently to various writing genres and subjects.

Personas ought to be the foundation of your content strategy and the place from which you begin producing content. Producing content with a specific target audience persona in mind results in more relevant and engaging content for readers.

Avoiding Duplication

Duplication should be addressed while you brainstorm ideas for content. Of course, it’s terrible practise to copy content verbatim. Plagiarism occurs when the original content is not your own. A duplicate content penalty may result if it was originally your stuff.

Near duplication is more difficult to detect and more hazardous for a location. It’s improbable that two blog entries about link building that have 90% of the same content will rank highly if I produce one about link building and then another about link building. They may act as a kind of cannibal, dividing the value of a single post.

Use Jump Links For Ux and for SERP Features 

Jump links, also known as anchor links, direct users to the most useful area of a website. This is excellent for making big chunks of text simple to navigate. In order to have a deeper insight of on-page user activity, these links can also be tracked.

Jump links enhance user experience by directing people to the desired location. Jump links can even be used to capture unique SERP properties. Your bounce rate may go down, crawling and indexing may get better, and your SERP rank may go up as your page becomes more user-friendly.

Link to High-Authority Websites

Don’t be scared to use external links when you construct your blog content. In addition to providing blog visitors with additional reading material to broaden their knowledge, linking to trustworthy websites demonstrates to search engines that you have done your homework.

Nothing strengthens a blog post like data supported by research from reputable websites. Using compelling statistics will help you create a stronger, more specific argument that will help you win your readers’ trust.

Site Speed

Page speed is another frequently overlooked SEO metric. The attention span of modern internet users is short, especially when using mobile devices, and they can never be sure of the speed of their connection. They won’t stay on a website until it loads because they’ll move on to another that offers what they’re looking for.

Site speed is an essential PageSpeed statistic as well as a component of the new Core Web Vitals that Google has been promoting lately. In general, you should take steps to reduce the size of your scripts’ files, optimise your graphics, reduce the number of server requests, and hasten the rendering of your website.