In the modern age of the 21st century, a brand cannot entirely survive offline. A company can run an offline operation, like a restaurant or a grocery store, but even these types of business require an internet platform, like a website. Why? So if you aren’t online, consumers will type terms related to your company in search engines while looking for local businesses, like website design, to find you. For instance, Melbourne web design. As a result, if you don’t have a website, social media page, or even a social media channel, it’s doubtful that new clients will find your online or semi-online business.
Yet, despite the fact that businesses now need to have pages and channels on social media due to its popularity, a company’s website should still be given top attention. This is due to the fact that customers who visit your website are, in a sense, customers who visit your business physically and evaluate your products in person. According to case studies, 88% of website visitors who had a bad experience the first time around would not give the site another chance. Although these numbers may seem overwhelming to the average person, they maximise the importance of design in the creation of websites.
Finally, you have made the decision to create your business website. You’ve bought a domain, created a memorable tagline for your business, and planned the structure of your website to explain who you are and what you sell. Now is the time to concentrate on how to keep customers’ interest and keep them coming back for more, i.e., increase customer loyalty over time. This ultimately results in the creation of a website with strong brand persistence.
What makes it necessary? Although the name of your firm undoubtedly qualifies as a brand, a brand is more than just a name, like Google or Amazon. It is not merely a distinctive logo like Apple’s, although this work of art is also a part of the brand. It is not a slogan like Amazon’s and you’re done, although a tagline is a subtype of brand.
A brand is a story that unites your business with your customers. Your company will be perceived as more legitimate and relevant if the layout of your website matches this story. Because it increases the company’s recognition among its customers, combining brand persistence with design is essential for businesses.
Typography, colour scheme, layout, and other elements all enhance your website’s appearance. Yet, if these areas are overemphasised, incorrectly coloured, or use the incorrect final fonts, brand consistency will not be developed appropriately. Also, you’ll lose clients rather than win new ones.
You’re in luck since we’ve provided some advice below that will enable you to maximise the relationship between brand consistency and website design.
Make sure your logo is positioned correctly
A company’s logo is similar to a book’s cover in that the content shouldn’t be determined by the aesthetics, but it often is. The design of the most recognisable logos in the world combines tact with professionalism. But, the location of your logo on your website is just as crucial.
About the placement of your logo, be precise and clear. Given that the majority of languages spoken around the world are read from left to right, one recommendation is to position it in the top left. The logo will therefore be the first thing that your customers will notice by being positioned in the top left corner.
Of course, you may try something different and position your logo somewhere else instead of at the upper left corner. If the brand itself is experimental, this is especially true. Uniqueness is important, but legibility should also be taken into account. In the long term, businesses that combine the two aforementioned factors will have the most effective logo placement approach.
Consistency is essential
Similar to the phrase consistency used in brand consistency, it is recommended that all design aspects of a website consistently correlate with one another. This is so that consumers will connect your website’s stunning layout, user-friendly user interface, etc., with the overall effectiveness of your firm.
Or, to put it another way, how your organisation seems online reflects how it is seen offline. And if website visitors enjoy your online portal, they might even gamble at your offline locations.
Use proper colouring schemes
You’ll notice that the majority of well-known brand logos, including those for Google and McDonald’s, feature primary colours. You ought to decide to apply the identical tactic. This is due to the fact that viewers can most easily relate to primary colours. But, the colour scheme shouldn’t be used on just your logo. Each colour also gives off a distinct essence. For instance, Facebook and Twitter’s blue layouts are renowned to put visitors at rest because blue is connected to a peaceful feeling. Hence, by selecting the appropriate colour scheme for your typography (headlines, article text, etc.), background photos, and general layout, you may captivate visitors with your website’s stunning and vibrant design.
Simple fonts are preferred
In your website, the typography should be given equal weight to the colour scheme. Despite the fact that there are countless font styles available for use, using a range of them may discourage people from reading the content on your company’s website. Simply select one or two typefaces that best represent the mission of your company. The most important aspect of choosing typography is making sure that the fonts can be read by readers, regardless of the sort of fonts you end up using (serif, sans-serif, etc.).