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Writing a blog post, like any other type of writing, takes practice. Consider arranging your material and writing in an engaging way to keep your reader interested. By using headers, subheadings, and coherent paragraphs, you may aid your viewers in grasping the core concept of your piece. People are far more likely to share, like, tweet, and link to your piece if they understand and like it. And this will help you rise in the rankings! So, if you want to enhance your Google ranking, you should absolutely work on improving your writing abilities!

For some, writing for SEO and writing to attract and maintain your audience may appear to be two opposing objectives. This is something with which we completely disagree. Indeed, if you want an excellent blog article that is also SEO-friendly, the keywords you want to be discovered on should be in a prominent position. However, overusing your keywords degrades the readability of your work. As a result, you must not do such!

In this article, we’ll discuss how Melbourne SEO service experts write blog entries that are both readable and SEO-friendly. Those two aims, we believe, should (and simply can!) go hand in hand.

Plan Ahead

Acting without a strategy can lead to disaster. The same logic holds true for content authors. As SEO content writers, we need to have a strategy in place before we start writing. We already know that we’ll write for humans in a way that search engines can comprehend.

Consider the following criteria before you begin writing an article for SEO.

  • What do you want to write in this article?
  • What are the subjects that will be covered?
  • The article’s prime focus.
  • Define the market for your target audience (location etc).
  • What do you want your viewers to do once they’ve read the article?

Start with answering these questions; this will assist you in completing a flawless blog article.

Use Your Keywords Wisely

Keywords are the cornerstone of SEO-friendly blog entries. They’re what help readers locate what they’re searching for, and you may utilize that information in future postings.

Perform some keyword research before you begin writing to see which terms your target audience usually uses. Make a list of major and secondary keywords, and prevent keyword stuffing by incorporating keywords naturally into your text.

Plan out your post’s structure.

A clear framework is required to develop a legible and SEO-friendly blog content. This implies that each post should have the following information:

  • an introductory paragraph (in which you present your topic);
  • a body (which contains the primary message);
  • a final thought (in which you summarize the main ideas or draw a conclusion).

Write out what you want to say in each of the three areas in a few phrases. You’ve finished writing your post’s summary. This will assist you in writing a well-structured and understandable blog content. Now it’s time to get serious about writing.

Use headings, subheadings, and paragraphs

Readability is a key component of an SEO-friendly blog article, and there are some guidelines to follow in order to get a decent score. A lengthy paragraph is tough to read for both readers and search engines. As a result, they must be broken down into short paragraphs and, in certain cases, small phrases. This boosts your readability score while also helping to showcase your post in a pleasing manner. In between the paragraphs, use correct headers and subheadings.

That is why, before you begin writing a content, we recommend you design a post structure. It simplifies the process of adding headers, sub-headings, and other elements. The post’s final output will appear good and be simpler to read and understand.

Make sure your content is the right length

Make sure that your blog posts are at least 300 words long, but that the length of your content is balanced. Long articles are preferred by Google, but if yours is too long, users may be turned off. Remember w hen your content is lengthy, it is asking a lot of your viewers to spend more of their time to read. And don’t forget to use your focus key throughout your text to ensure that your blog post is SEO-friendly!

Previous content should be linked to

If you’ve already written anything on the subject of your current post, don’t forget to link to it. Because you demonstrate some authority on the issue, it will strengthen your post. In addition, the structure of your links has an impact on your Google rating.

Add content regularly

Adding fresh blog entries to your website on a regular basis signals to Google that your site is active. This is significant because if your site isn’t active, Google will crawl it less frequently, thus lowering your ranks. But don’t just make a post for the sake of making a post. Ensure that everything you publish is high-quality content, such as informative, well-written pieces that delight users and are relevant to their search intent.

If you’re having trouble updating on a regular basis, creating an editorial schedule for your blog can be a good idea. This allows you to tailor the procedure to your needs and those of your team. To keep your previous blog entries from becoming stale, it’s also a good idea to refresh them every now and again.

Check out the competitors to make yourself stand out

Take a look at other entries that deal with the same topic you wish to write about if you haven’t already! We read postings published by rivals, partners, and individuals that inspire us to have a better understanding of how a certain issue has been treated previously. The trick is to avoid just repeating what others have stated or creating identical material. This merely adds to the massive volume of substandard material currently out there, and search engines will penalize you for it.