Skip to main content

Keeping up with the most recent, cutting-edge technologies for SEO and keyword research may be a hassle. Fortunately, you have access to a wide selection of current technologies that may help you with organic search marketing in the most efficient way possible. “Old is gold,” as the phrase goes, but what about “new is new”? You may also outsource Melbourne SEO service professionals to help you enhance your SEO strategies.

What exactly is a Keyword Research Tool?

A keyword research tool aids in the discovery of subject ideas that people are looking for on search engines like as Google, Bing, and Amazon. This makes it easier for you to come up with content ideas that your clients are seeking for. Then, in your content strategy, you may include those subjects in your blog articles and landing pages.

Keyword research tools may also show you where your rivals are ranking on the first page for both seed and long-tail keywords. After that, you may tweak your content to target those keywords and attract their visitors.


SEMrush is a comprehensive SEO toolkit that allows you to do keyword research and boost your SEO rankings. You may input a term into the Keyword Overview tool to receive a complete picture of all you need to know. This contains information such as how many people search for the phrase on a monthly basis (monthly search volume), if the keyword is getting more popular or less popular (the Trend), and much more.

You can also get a list of additional comparable phrases you might want to use, as well as a list of organic search results, so you can check where your rivals rank for the term, if you scroll down. You may also look at Google Advertisements for PPC ads that include that term (pay-per-click ads).

In the Domain Overview, you may plug in any competitor’s website to discover their organic search keywords, keyword statistics, and other organic traffic metrics. SEMRush is regarded as the best keyword research tool in the world by all top marketers. Their whole toolkit can assist you with content marketing, digital marketing, social media marketing, and more.


Similar to SEMrush, Ahrefs is another prominent keyword research tool. You may get keyword suggestions using Ahrefs’ keyword explorer by simply inserting a keyword into the search box. After then, you’ll get a long list of keyword possibilities. You can also use Ahrefs to check which keywords your rivals are ranking for (but you aren’t), so you can produce fresh content pieces centered on those topics.

Ahrefs also has the ability to see new keywords and keyword moves in search queries, which is a useful competitive intelligence feature. SEMrush and Ahrefs both include a slew of additional valuable features, such as reports that discover broken links on your site, ppc keywords for Google Adwords, and more.


AnswerThePublic differs from most other keyword research tools in that it uses a distinct approach. They offer keywords in a great visual way, but you can also see them as a list or download the results as a.csv file.

This is an excellent tool to use if you’re just getting started with SEO and keyword research because you don’t even need to establish an account to use it. Simply put your term into the search box and see what comes up.

AnswerThePublic’s keyword results are based on the auto-suggest / autocomplete functionalities of Google and Bing. You may use any of these keywords to conduct a Google search, which will open in a new tab.

This will show you what material ranks for those phrases, as well as whether or not it has a featured snippet. AnswerThePublic’s free edition is an excellent resource for bloggers. If you use keyword search on a frequent basis, though, you’ll want to upgrade to their pro account.

Google Keyword Planner

The Keyword Planner on Google is mostly for advertisers that wish to run their advertisements on Google. It is, nevertheless, a valuable tool for SEO, and unlike other commercial products, it is available for free. You’ll need a Google Ads account to use it. You’ll need to establish one and input your payment information if you don’t already have one, but you don’t have to run a campaign or pay for anything.

You may plug in any term and get data about (roughly) how many monthly searches it has once you’ve gained access to the Keyword Planner through your Google Ads account. A large list of similar keyword suggestions will appear, which you may look through or save.


SpyFu is a tool that allows you to learn from your competition by researching their most successful keywords (and their ads too). You may test it out without logging up for free. Simply put the URL of the site you wish to visit into the search field, and the results will appear immediately. You’ll need to register a free account and log in if you want to look at more than one site.

SpyFu gathers historical data so you may examine how your own or a competitor’s website has gained or declined in the ranks for specific keywords. You may also compare your website to other websites in your field.

These are some of the most effective keyword research tools currently accessible in the SEO market. Examine your budget first, and then choose what your brand’s SEO strategy should be focused on. Also, think about how you’re going about keyword research. There are several methods for conducting keyword research. Limit your search to free keyword research tools if money is a concern. You may use some of the best-paid tools to increase your SEO if you want a more comprehensive set of tools.