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Landing pages are maybe the most significant aspect of a website. Landing pages that are well-designed and successful capture the viewers’ attention to your call to action and provide them with the information they need to take action. Landing pages are pages that can help your pay-per-click (PPC) or email marketing convert more effectively.

Simply described, a landing page is a web page that lives independently of your main website. It isn’t just any page; it is a page that is designed to persuade visitors to do the desired action.

The landing page is often a follow-up to what you’ve offered and communicated, taking the visitor to the next step toward becoming a customer. It can be “landed” on after clicking through from an email, ad, or marketing promotion, and it’s very often a follow-up to what you’ve offered and communicated.

A well-designed landing page may assist you in converting visitors into subscribers, sign-ups, or customers. It might mean the difference between your entire internet enterprise succeeding or failing.

The importance of a landing page

A landing page may help you increase visitors, enhance your SEO, and strengthen your brand. It may direct clients to specific items and services and motivate them to act. This is one of your biggest chances to boost conversions and grow your consumer base.

  • A landing page helps marketers to deliberately target action components such as links, forms, buttons, and other site features to facilitate lead transitions.
  • It focuses on targeted, short-term goals that have a high return on investment;
  • Through straightforward messaging and components of social validation, it improves your reputation and tells your consumers that you care about their best interests.
  • It aids in the reinforcement of your brand by maintaining a constant design, tone, style, and text, so that visitors are left with a positive impression even if they do not convert the first time.

The importance of landing pages can be seen from the preceding information, yet there is a myth that they are difficult to design and manage. Thankfully, this isn’t the case. Creating a great landing page is about offering customers what they want, not about showing off what you have.

Landing pages, like other marketing assets, are subject to web design and user experience trends. Our Melbourne web design team had curated 5 landing page trends for 2022 that will help you get more conversions.

Micro animations enhance the depth of a page’s design

While brief animations aren’t new to web design, we expect them to become more popular in 2022. Your landing page will come to life with subtle GIFs and animations, offering a more engaging experience for users.

Micro animations, as their name suggests, are little but effective. Micro animations direct the user’s attention to the material you want them to read or the action you want them to take by highlighting crucial portions of a landing page.

Micro animations provide your landing page a unique and personal touch that sets it apart from the competition. Consider how items travel on a curve or a wheel rather than a level plain. Use this as a model for animating micro-elements on your website to create a unique user experience.

Make your scrolling experience unique

Web designers are experimenting with alternate scrolling tactics on landing pages in order to provide distinct user experiences.

The most prevalent is vertical scrolling, while horizontal scrolling is a revolutionary UX design approach that grabs users’ attention while staying simple and practical. Gelateria Amande, for example, uses a horizontal scrolling carousel with high-resolution product images, appealing illustrations, and dynamic text.

In 2022, we anticipate to see more landing page designs that use unique and non-traditional scrolling techniques. To boost time on page and user engagement, unique scrolling makes use of more complex visual design and front-end programming skills. DJI’s site designers took it a step further by creating a highly interactive user experience, in which customers scroll or click through to see their new product lines.

Use abstract forms to pique the user’s attention

Geometric forms were a big deal in website design in 2020, but in 2022, it’ll be all about abstract, innovative, or organic-inspired shapes. Consider the shapes seen in nature, such as hills or lakeshores. These types of unconventional forms have starting to be used by brands, bringing surprising visual flair to their landing pages.

Leverage illustrations as hero images

On landing pages, we’re witnessing a growing trend of graphics replacing photographic imagery. Because illustrated graphics are less in file size than images, they load faster on the landing page, which is a considerable benefit.

Web designers and developers are searching for ways to speed up page load speeds and enhance the user experience as a result of Google’s new Core Web Vitals recommendations. One method is to use illustrations.

Furthermore, well-designed graphics have the ability to convey a product or service’s concept in a more engaging and succinct manner. A personalized, one-of-a-kind image is an excellent method to pique the curiosity and imagination of readers.

Include videos on your landing pages.

Video on landing pages is one of the top web design ideas for 2022. Video is one of the most popular ways to communicate a brand narrative or to show off a product or service in an engaging and memorable way. Video can increases consumer engagement by capturing their attention and helping them grasp the company and product before they continue scrolling down the page.

We recommend integrating videos in whatever format that works for your audience if you’re creating a new landing page in 2022. A product, explainer, or testimonial video, for example, may be quite effective in persuading potential buyers to take action.

Keep landing page videos brief and focused, no more than 1 to 2 minutes, to ensure that your message is conveyed without losing the attention of your audience. Embed it on your landing page after hosting it on another site like YouTube or Vimeo. This way, you don’t have to worry about raising your page load speed, which might hurt your SEO metrics in the long term.

Make Your Landing Pages Shine in 2022

Landing pages should be used in all digital efforts by any company or brand. Landing pages are critical for enticing people to take a certain action and turning them into clients.

A variety of landing page design trends can assist you in achieving high conversion rates and improved income in 2022. Make sure to study up on the most trendy design concepts, from micro animations to entertaining pictures, creative scrolling ways, and colorful minimalism – and, of course, use an online builder to make your landing page fantasy a reality.