Typography may be a fantastic way to show your company’s identity and vision. Choosing a font style may be difficult, so to assist you, we’ve compiled a list of the best typography trends for 2021.
Simply stated, web typography relates to the way text is organized on a website. It includes everything from font selection and size to how your written material is laid out. Although appearances are essential, online typography is about more than simply looks.
Web fonts that are carefully picked may make your site stand out and support your overall branding efforts. When it comes to User Experience (UX), typography is important since a difficult-to-read typeface might be a turnoff for your audience.
Typography is one of the most important aspects to consider for web designers since it determines so much of the site’s success. Text is almost certainly present in every aspect of your website, from content to navigation to forms. Poor typography may cause a lot of difficulty for your users, which might result in conversions being lost. For example, using too many typefaces might lead to confusion, loss of concentration, and a poor user experience. To avoid this, we suggest utilizing two typefaces, which is the ideal number for a website.
Combining typography with other contemporary web design trends, on the other hand, may help your site seem new and relevant. It’s a simple method to demonstrate that you’re putting time and effort into keeping your site up to date.
Now that we’ve discussed how essential typography is for your website, let’s take a look at five fantastic typography trends for 2021.
Big and Bold Headlines
Making your headlines stand out and capture people’s attention can help you get your point through. You can generate dramatic headlines while keeping on-trend this year, thanks to the popularity of big headlines.
Because most online users scan rather than read, you’ll want to make sure your most important messages stick out. To get your audience’s attention, create an impossible-to-ignore header. Franklin Gothic and Benton Sans are two typefaces that work well for strong headlines.
Brutalist Style Typography
Brutalism is an architectural style that is defined by brutal, straight lines and the absence of ornamental features. It takes the form of big, intimidating writing that is occasionally put in unexpected places in digital typography.
The brutalist typography of today is a little gentler than it was in the past. It does, however, have a striking and intimidating presence. Brutalist typefaces look well in subdued hues, but that doesn’t mean you can’t add a pop of color with a bright yellow or pink. In fact, the next trend we examine may be an ideal time to use a brutalist typeface.
Fat Low Fonts
These fonts have a low x-height, which means they’re a little broader than tall. This results in letters that are thick and stand out. This style’s most popular typeface is Brandon Grotesque.
When there is enough of real estate to assist retain readability, these typefaces perform well. You’ll probably want to leave plenty of space between letters and words. While this type of font is probably not the greatest choice for a whole blog article, it is ideal for headlines or quick pull quotes.
Layer or Blend Text and Images
Text layered over photos or other components may give your content a new level of significance. A three-dimensional appearance can be achieved by merging numerous layers. You may even go a step farther and combine text and graphics fully.
It is, nevertheless, critical to ensure that the impact does not conceal vital information. To avoid your words blending into the backdrop, consider utilizing various colors in your text.
Animated Typography
Animated typography is a fantastic way to grab and hold a reader’s attention. Adding some motion to your website may make it more interesting.
When it comes to animation, the options are virtually infinite:
- Scrolling text across the screen is one of the most popular alternatives.
- Letters that float in mid-air.
- When the mouse is hovered over crucial letters, they change form.
- The text fades into the backdrop.
If you wish to animate your text, make sure the typeface you use is straightforward and easy to read. You should also have a backup strategy in place so that users can still access your content if the animation fails.