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White hat and black hat strategies are the two most common approaches used by SEO services provider around the world, including Melbourne SEO services provider. White hat SEO refers to SEO techniques that boost a website’s search rankings on a search engine results page (SERP) without violating Google’s guidelines. Black hat SEO, on the other hand, is concerned with searching for and leveraging flaws in the Google algorithm. While they all have the same purpose in mind, there are some important distinctions to be aware of, particularly since some black hat SEO strategies can result in a Google penalty.

What’s the Difference Between the Two?

To properly understand white hat SEO, it’s a good idea to look at black hat SEO and learn the core distinctions between the two, such as:

  • White hat SEO creates high-quality content that is relevant to the user’s purpose, while black hat SEO creates content that is low-quality, duplicated, or highly templated.
  • White hat SEO practices include well-labeled photographs of thoughtful alt content, while black hat SEO practices include keyword stuffing and unseen text.
  • On a website, white hat SEO uses organic keyword analysis. Black hat SEO, on the other hand, overuses a goal keyword in headers, meta tags, or unnatural anchor text in a piece of content.
  • White hat content adheres to search engine rules and creates connections by guest hosting and other genuine link-building techniques, while black hat’s strategy is to buy links.

Because some of the tactics are similar, black hat SEO does not have to be seen as an insidious SEO service. Black hat tactics, on the other hand, build and generate content solely for search engines rather than for users, a technique known as “cloaking.” However, it’s also wise to avoid those tactics and instead focus on long-term, viable methods to increase the site’s authority.

What Are Any Examples of White Hat SEO Techniques?

Build a strong foundation for your company and your website’s credibility. White hat tactics take time, but they pay off in the long run. You can use the white hat SEO techniques mentioned below.

Provide Useful Content

86 percent of marketing teams use blog posts to generate leads. Content reigns supreme. As a result, don’t create content for search engines. Make material for people who are seeking knowledge.

You’ll also want the material to be accurate and authoritative so that it can be used as a source of information for others.

Satisfy the User’s Intention

Google’s top priority is to satisfy user intent, so you can strive for that as well. When an individual types a question into a search engine, their target is called user intent. If they type in “keto pasta recipes,” for example, they’d expect the results to include keto diet-approved pasta recipes.

Informational, commercial, navigational, and transactional intent are the most popular forms of user intent. When anyone goes to a clothing website, it’s fair to assume they’re trying to shop, which is classified as commercial and transactional. Someone searching for “how to grow mushrooms” is looking for facts.

A few strategies to use to satisfy user intent include:

  • Knowing your audience and what they’re looking for
  • Optimizing your content to fit specific keywords
  • Formatting your content for skimmers — use subheadings and leave a lot of white space
  • Using videos and images

Make Your Website Responsive to Mobile Devices

In 2019, cell phones accounted for 52.2 percent of all internet traffic. This means that if the website isn’t mobile-friendly, you’re missing out on future customers. If your tourists can’t find their way around your website, they won’t last.

Enter your URL into Google’s mobile-friendly research tool’s search box. You’ll learn whether or not your website can be accessed on a mobile device. You’ll also get a screenshot of how the pages appear on a phone screen, along with a list of enhancement suggestions.