Are you looking for opportunities to make an impression on your audience? Using interactive content to achieve a strategic edge is a surefire way to do so. For so long, marketer and SEO services company believed that Long-form manuals, eBooks, and video the holy grail of content, but now all of these formats are common. If you’re serious about winning online, you’ll need to create outstanding material that stands out from the crowd. Interactive content is one of the formats you can use to compete with online.
What is Interactive Content, and How Does It Work?
The majority of content is static, meaning that the reader or listener absorbs it by viewing or reading it. Interactive content, on the other hand, is where the viewer is deliberately invited to communicate with the content they are viewing. This may be anything as easy as asking questions during a live webinar, using a tool or calculator, or taking a quiz.
5 Different Types of Interactive Content to Consider
- Tools and Calculators
Calculators and online tools can be a perfect way to not only engage the audience, but also to create leads and aid in the development of press ties through digital PR.
Calculators and tools can be entertaining, educational, and practical, and they are a versatile format that can give you a competitive advantage when you identify a gap that an asset like this can serve.
Quizzes are perhaps the most manageable type of interactive content you can make, as well as one of the most effective for engaging an audience.
Quizzes are effective because they are entertaining and also easily shared. They’re a great way to get people to post their performance and challenge their peers to do even better.
3. Interactive Maps
For a long time, maps have been a common content medium. There isn’t a better way to imagine various places or paths than with a map.
The simple nature of maps means that different people likely want to see different things, and the limitations of static maps mean that this is not possible. Why not make your maps interactive to engage your customers and encourage them to access the content they want in a way that is convenient for them?
4. Interactive Webinars
The new figures indicate a nearly one-third increase in streamed video usage during the same period last year.
Video, on the other hand, is not always an interactive content medium.
That doesn’t rule out the possibility of creating an interactive video experience in the form of a live webinar. Almost everyone can host an interactive webinar and accept live questions from guests using platforms like Zoom or GoToWebinar.
We’re all too happy to define interactive content as something that a person interacts with on a computer or mobile device. Even then, open Q&A sessions are an excellent format to use.
Games are perhaps the pinnacle of interactive content.
However, many people complain that they are generally out of their budget. Because of the custom creation involved in creating and developing a game, large budgets and resources are often required for its production.
Great games, on the other hand, can drive engagement, press connections, social media buzz, and important user data, making them one of the few formats that can accomplish multiple objectives with a single piece of content.
It’s a perfect way to stand out from the crowd if you have a great idea that you’re sure would produce the returns you need to validate your investment.