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Creating a social content strategy is probably easier than you think. Following a proven process by Social media and SEO services provider in Melbourne that definitely will help you define your objectives, create and publish content on a schedule that is appropriate for your target audience, and track the results of your efforts. Continue reading to find out how you can accomplish this.

Setting Content Objectives

It’s critical to begin every strategy by determining what you want to accomplish, as this will help shape the path you take to get there. Otherwise, you’re working in the dark. And that is not at all strategic.

You won’t be able to measure the effectiveness of your efforts without goals and KPIs. Setting goals is all about having a metric for success that allows you to calculate the return on investment of your social media strategy.

Understand Your Audience’s Profile and When You Should Post

Knowing your target audience’s profile allows you to tailor your content to speak directly to them. After all, focusing on a specific audience is almost always more effective than trying to reach out to a large number of people with a single strategy.

Knowing when your audience is most active on each channel can also help you increase engagement by sharing your content at the right time. The good news is that you can get these insights from your primary social media platforms.

Choose the Right Social Platform(s)

You don’t have to use every social media platform available. Instead of spreading your time and content too thinly across every available platform, it’s usually better to focus your efforts on the platforms where your audience is active and likely to engage with your business.

By this point, you should have a good idea of which platforms your audience is most active on. We recommend focusing on a few of them and developing a solid strategy around them. Trust us when we say that doing so will yield far better results than trying to be everywhere at the same time.

Plan Social Media Content and Formats

After you’ve decided on the main social platforms where you’ll concentrate your efforts, you’ll need to organize out your content and the formats you’ll use. Planning out the key messages you would like to share with your viewer (preferably combining sales-focused product or service posts with educational, informational, or inspirational content) as well as the formats you can create content around is a great place to start.

You need to balance different formats to ensure you are getting your key message across effectively, and some of the more popular ones that we recommend include:

  • Influencer marketing collabs
  • User-generated content
  • Competitions or give aways
  • Live streams

If you truly want to engage your audience, don’t rely on a single content format, but make sure to strike a balance between the time it takes to create each piece and the importance of sticking to a consistent publishing schedule.

Make a Content Calendar.

Once you’ve begun planning your content, you’ll need to create a content calendar that your team can use to stay organized. This is significant for one reason: it holds you accountable.

You’ve made a commitment once you’ve established a publishing schedule and plotted it out on a content calendar. And this is frequently required to keep your efforts on track and focused. It also assists you in collaborating with other teams to achieve your objectives.

Posting Your Content

It will take a long time to get the posts up on social media.

That’s why many advertisers like to plan their content ahead of time, making it easy to set aside time each week to produce content and get it instantly posted through your channels at the time you find most effective.

Analyze and Measure Your Content’s Performance

Remember the objectives you set for yourself while planning your strategy?

Otherwise, you won’t realize how good your attempts are until you monitor the results of your content against those targets. However, how you track this is strongly dependent on the targets you set.

You can quickly recognise which posts are exceeding the success benchmark if you’ve set one. We recommend reviewing the results of your social media efforts on a weekly basis and comparing them to your defined targets and KPIs. It’s fantastic if you’re on your way to meeting your objectives. If not, a weekly review of results allows you to make changes and updates to your plan to get things back on track.