Skip to main content

The world has been in chaos for the past few months. We all know the cause. Yes, the virus outbreak that has become the source of ‘terror’ for many of us has affected over 197 countries in this world. Coronavirus is its name. Coronavirus disease (COVID-19) is an infectious disease caused by a new virus. The disease causes respiratory illness (like the flu) with symptoms such as a cough, fever, and in more severe cases, difficulty breathing. Basically, you can protect yourself by washing your hands frequently, avoiding touching your face, and avoiding close contact (1 meter or 3 feet) with people who are unwell. However, when we see things from the business side, I’m sure we are all going to shake our heads. We know that our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. Another thing is; governments start the policy of working from home to prevent further spread of coronavirus. Uh oh. So, is this pandemic going to cost you your business? Not if you do it this way.

As a part of Melbourne web development team, working from home can sometimes be my own virtue. I mean, working for digital marketing company can be done digitally, which means, I can work from home or everywhere I can. However, at times like this, it is advisable if you really stay at home for a while until the situation returns back to normal. Will this affect your business? Absolutely. But you can still run your business even if you are wearing pajamas, brushing your teeth at home. This is how you do it.

Focus on online marketing

Even before coronavirus outbreak started, online marketing has been the most preferred marketing strategy used by business owners, especially social media. Instagram and Facebook are noted as the two largest social networking platforms that have proven benefits for business and marketing. Use your time at home to focus on content for social media. There is nothing wrong with staying and working from home because you have been doing online marketing for as long as you know it. The only difference is that your offline stores might be closed for a while and your employees are working from home. Sure, communication sometimes needs to be in person, but you can still do it at home, using video conference. The thing is, sell your products online like you usually do. Go with big efforts for social media marketing strategy as well as blog articles. These are what you can do to increase your online visibility and improve your brand awareness:

  • Focus on making consistent social media content with a schedule
  • Be attentive to your customers’ needs through online services
  • Interact and communicate well with your customers through online platforms (social media, online chat on website, etc.)
  • Write helpful as well as entertaining blog articles. This will boost your business credibility
  • Let people know that your business is available online

When you understand the points above, here’s what you can do to strengthen your marketing plan:

  • Work smart to retain your existing customer base
  • Get even more visible in front of your target market
  • Focus on driving conversions
  • Measure, measure, measure
  • Test, learn, test

Every marketing strategy needs to be tested in order to know what to do next. The thing about marketing is that the plan will always be on the move. If one plan doesn’t work, you try the other plan, but always be ready to make many plans just in case. If you understand the concept, you will not find it difficult to manage your business despite the coronavirus outbreak. Remember; even if you are a business owner, the best thing you can do as a business owner in this situation is by not taking advantage of this calamity – not taking advantage using other people’s suffering and misfortune. Share kindness and joy, and help if you can. There is always a blessing if you believe.