Despite the drawbacks, you can’t deny how powerful eCommerce websites are when it comes to online shopping. Today, in all aspects of our daily lives, the Internet has become an undivided part of our lives, as it has a versatile impact on our social activities. Every day, going to the bank to make cash transactions or withdraw money or go to the market to buy things and essential commodities has become inconvenient. Sometimes we all are too busy to do that. With eCommerce websites, we can buy almost everything in one go from one source, which is certainly more efficient in time and money. Therefore, if you start an eCommerce business, first of all, I would like to thank you for adding more convenient shopping experience into my life. However, just ‘starting’ is not enough. Your eCommerce website is the main core of your success and you have to make sure you are doing it right with your website. After discussing with the Melbourne web development team, I have summed up all the elements you need to add to your eCommerce website. Keep reading this article to learn more!
Clear and identifiable logo
First, let people recognize you! A clear and remarkable logo is a business card for both startup shops and branded stores. When it comes to online shopping, a recognizable logo is is a reassuring symbol and an element of trust of the company or organization. Therefore, before you start, make sure you’ve got your logo right.
Interesting deals and free shipping
People usually decide very quickly whether they like a website or not, and for that reason, you should grab their interest in a matter of seconds upon their entry to the site; otherwise they will just find some other shop with a more attractive home page. What’s more attractive than shopping deals and free shipping as a call to action? To be honest, I am also one of those people who love crazy deals and will do anything to grab opportunities to get the deals. Also, free shipping makes it even better. Some people are indeed attracted by free shipping, some by the major mark downs – but you can’t deny the fact that almost everybody is interested in one kind of promo or another. Thus, discounts and special deals are usually the first things that website visitors look for. Alluring promises and unique prices can stimulate visitors to spend, spend, spend.
Latest news and clear product information
I remember browsing on Google when I was looking for information about a certain mall’s tenants in my city, I found their website too old-fashioned and not even updated with new information and that was when I knew it was hopeless to continue browsing their website. When there is news, a sales period or upcoming events that buyers should know about the product, the home page is the best place to house them. Do not make it too hard for buyers to find exclusive deals and hot prices with complete inform. Moreover, recurring customers will more likely look through several ‘new’ items on sale rather than spend half an hour browsing through the full inventory for something new and trendy. Also, putting some clear product information will help your visitors understand your products and your business better.
The most important part when it comes to having a website for eCommerce business is that you need to be more informative, not just focusing on unique content. Yes, you need to be creative with content, but you also have to be informative and clear when explaining about your products and your contact information to your website visitors. When you keep that in mind, your eCommerce website will be the most helpful website for those online shopping lovers out there.