Skip to main content

I don’t know about you, but I have always enjoyed sitting on a bench at a park or a bench near the side of a beach, buying food from some food truck while enjoying the surrounding view. Well, that’s for me, as a buyer perspective. For me, it is good to know that the food truck I frequent at my favorite place like the park will always sell their food there consistently. However, if my favorite food truck is moving from place to place to sell their food, that would be a problem for me and for some people who love enjoying the food bought from that certain food truck because I don’t know when the food truck will visit the same place again someday or whether they will even come to the same place again. Of course, if you are a food truck business owner, this would become your problem too. For that reason, it is important for you to have a website for your food truck business. As a person who works at a company that provides Melbourne SEO services, I have summed up the most crucial things you need to add to your website.

Your consistent schedules

Your food truck may always be on the move, but that doesn’t mean that you shouldn’t have a presence on the web. The problem I have mentioned above, is the most common problem for every food truck lover; how to find the food truck again in the future and when the food truck will visit the same area again. By showing your consistent schedules starting with places your food truck will be visiting, the consistent scheduled time you will be selling your food on your truck, including the special occasions where it is not possible for you to visit certain areas or that you will have some days off, you will let people know where you will be the next day and the following days after that. Your customers will be excited to know that. And of course, when you arrive in their favorite place, you don’t have to worry about not finding your customers – they are already there waiting for you.

Start social media and include your social media profiles on your website

There’s no question about it – sites like Twitter, Instagram and Facebook have become integral marketing components to everyone in the food truck industry. These social media giants help to spread the word about your business and attract an even larger customer base. It is also important to have an active social media presence, and you should also be sure to link your website to your social media sites. Embed your Twitter stream right on your homepage and integrate Facebook and Instagram with your website. This will also be easier for you to communicate with your potential buyers and returning customers so you can make sure they are keeping up with your updates.

Add raving reviews

People rely on reviews before they make purchases, and food trucks are no exception. For that reason, reviews are an essential ingredient of a successful food truck website. Your customers are looking to see what people who have eaten at your food truck have to say about your food. Feature the best reviews on your website in a place that is easy to find so new visitors can see why your most loyal fans keep returning.

Building a website for business may not be easy as you are also competing with your business competitors. However, if you know the essentials in creating consistent content for your food truck business and showing best features that can let people know more about your food truck business, you are on the right path.