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“Finance, finance on the wall, how are we going to survive this downfall?” It’s not a popular saying, I just made it up. Admit it, though, almost all of us needs financial assistance when it comes to managing money whether it is for business or for personal purposes. Some of us are doing well without a consultant, but some may struggle without one. I kind of hate to say this, but money is always connected to almost everything that we do – a huge role in our life. Although we can say that money can’t control us and money is not everything, we can’t deny the fact that it is important for us. For that reason, many people who have the expertise in finance related stuff start their own financial consulting business. However, the problem is; ‘they speak too soon.’ What does that mean? It’s simple; they have plans but they fail to consider a few things that are actually important for the business process. For example, if you wanted to open a new business, did you ever think that you might need web hosting services? But then again, what does web hosting even mean? Here, you failed to notice the importance of having a website for business. That being said, before we even discuss about a website, there are also several things that you need to understand about starting out a financial consulting business. What are they? Keep reading this article to find out!

Find out if you are qualified for the job business

Many people want to start a certain business without having any hands on experience in that certain field. While it doesn’t matter as long as you know the business, I would always recommend having real hands on experience or at least wide knowledge on the field. If you want to start a financial consulting business, make sure you know how to manage money well, even your personal money. I mean, how will you help your clients manage their money if you can’t help yourself manage your own? I know you will eventually hire employees to do the job, but there is something in you that your employees will look up to. Remember; a good employee comes from a good employer. Setting up an example is the best way to produce high quality employees that will provide the best consulting services for your clients. Therefore, make sure you know what you are doing before starting a financial consulting business.

Know what certifications and special licensing you will need

Operating as a consultant is no trivial matter even if you are the boss of your business. Yes, money is not a joke. You need special certification or a special license before you can begin operating as a consultant. You also need to register as a professional consultant (depending on your area of that specific profession) before starting your financial consulting business.

Invest in other aspects that can boost your business

Just because it is a financial consulting business, it doesn’t mean you don’t have to be involved with the digital part of the world. In fact, nowadays, it is important for you to include digital marketing in your business plan. Digital marketing takes forms in specific parts that have their own roles in promoting your business. These are the common (and important) ones:

  • Create a website. A website is a crucial part of digital marketing. Even if you think your business is doing fine, without a website, soon it is not. In a world where almost everything is digital and will improve more in the future, if you don’t have a website, it can be possible your business will get left behind. Why? That’s because a website can help you find more potential customers that you hope will keep coming in the future.
  • Invest in web design and web development. A website cannot be a website without its web design and web development. Although it may cost you money to get started with this, you won’t regret it. Why? Well, let’s make it simple to understand; web design is what attracts potential customers visually and web development is what makes that web design more alive to be seen by your target audience.
  • Web hosting is also important. Just like humans, a website also needs to be protected. Let’s say we have a healthy body, but if we don’t protect ourselves, external factors may threaten our health and safety. Those external factors may come from illness (that attacks our immune system) or even crime (that threatens our safety). For that reason, we eat healthy food, do some exercises, have good habits and lifestyles as well as take some precautions to stay away from any types of dangers. The same thing can be said to web hosting. A website works almost the same as a human body – it needs protection against any harm and risk. Therefore, web hosting is there to minimise the risks and protect as well as secure your business website from malware or virus attacks or anything that can harm your business website.
  • Content marketing strategy is the key. Another part of digital marketing that is the crucial key to a business success is content marketing. They say content is king and it still is, until now. Why would a financial consulting business need content marketing strategy? Isn’t that for more common businesses like fashion, beauty and culinary? Well, if you have that kind of thinking, please, remove that from your mindset. Consulting business is like going for an interview for a job position. You are the interviewee and your customer is the interviewer. The interviewer would need strong reasons why they should invite you to the interview by reviewing your resume and important files to make sure you are the worthy candidate. Those important documents and resume of yours, my friend, act like content. When your potential customers are looking through your content, they are actually making sure that they will call the right consultant to assist them with their finance related stuff. Content works like magic. If you are doing content marketing right, there will be a miracle. On the other hand, if you are doing it wrong, it may backfire you later.

There are actually many more things to consider before you even start a business. However, those parts I have mentioned above are the crucial ones you need to prioritise. One thing for sure though, you can’t rush things when it comes to setting up a new business. I know you might want to get it done fast, but if you want to have a successful business, patience is the key.