Perhaps the best part about attending a wedding party is not the food being served or the touching wedding vow “I vow to support you, push you, inspire you, and, above all, love you, for better or worse, in sickness and health, for richer or poorer, as long as we both shall live. I take you to be my spouse. I promise to choose you every day, to love you in word and deed, to do the hard work of making now into always,” but it’s also about the great arrangement of the wedding itself done by the wedding organiser. I mean, think about it, how does a group of people work days and nights for months to get one day the greatest memory ever made? Starting from decorations, designs, food, venue, invitation cards, wedding dress, even to bands and souvenirs, almost all handled by a wedding organiser. An entity can do such a big role for such a big day. As a part of Melbourne web designer team, sometimes I find it hard to brainstorm ideas for design. For that reason, I would appreciate any hard work done by a wedding organiser and it would be wonderful if there were many wedding organising businesses in our region. Well, that’s for me in my perspective. However, it is another story if we are talking from a wedding organising business perspective. Imagine if there were so many wedding organising businesses out there right when we were thinking about starting a new one – it would be too competitive. That being said, I’m not saying it’s not possible – anything is possible if you are willing to take risks and do the best. Well, if you are a business person who is looking to get started in wedding organising business, I have specially made this article for you. Keep reading to learn more!
Before you start your own wedding organising business, there are important steps you need to understand first.
Business plans and goals
I think every business should understand that business plans and goals are the first things that should be prioritised. A business without a plan and a goal is only a name without value. You need to set your goals first. Why? That’s because if you know what you want, it will make things easier for you to plan what you are going to do about it. Let me make it easier for you to grasp the idea of this step; supposing you were going out for lunch but you didn’t know where to eat. If you didn’t know where to eat, you would waste time driving around the town for hours just to look for a place to eat. However, if you thought about what kind of food you wanted to eat before you went out looking for one, you would find options and maybe even find the specific restaurant for that food. Maybe you felt like eating Chinese food and you thought of options – several restaurants of which one of them could be the right place for that specific food and then eventually you chose one before you got on your car. See? By doing that first, not only would it be time efficient, you could also get other things done at the same time without wasting so much time for that. That’s how business plans and goals work, guys.
Start-up costs
One thing for sure before you start any business (and especially wedding organising business) is that you can’t rush things. There are many things to take into consideration, especially the costs. While starting a wedding organising business isn’t hugely expensive, this is what you need to consider right after setting up your plans and goals. There are a few start-up costs that cannot be overlooked or scrimped on. You should consider investing in…
Other essential part that can contribute to your business success
Well, this is another reason why Business-to-Business (commonly known as B2B) type of business exists in this world; to help other businesses reach their goals while growing their own business at the same time. You might need an attorney for basic legal work, such as protecting your personal assets from liability and drawing up basic contracts you can use with your clients before you take on their wedding. You might also need other services that can contribute to your business success and for this to be realised, it requires you to put some money into this as your investment for your business. This includes…
Professional help in digital marketing
We are living in a world where almost everything is digital. You might think you don’t need this, but you can’t close your eyes to the fact that if you are left behind in this digital world, you will lose to your competitors. As mentioned in the previous point, you have to invest your money in other parts of your business that can contribute to your business success, but you can’t deny the fact that those additional aspects of your business are beyond your capability. You may have the skills in organising a wedding party, but you may not know how to promote your wedding organising business better than the digital marketing professionals. For that reason, you need professional help in digital marketing. So, what does it mean to be involved in digital marketing? Well, place yourself in your potential client’s shoes. In this day and age, we don’t go places to places to look for “a wedding organiser” in our area – not anymore. We just Google it nowadays. What if, instead of finding YOU on the internet, your supposed-to-be client found YOUR COMPETITOR? That’s why digital marketing is there; to help you be present online. For that, you need a website for your business. Why? That’s because your website is going to boost your business online presence, making it possible for you to be found, instead of your competitor.
Starting any business is not easy, to be honest. That being said, if you have the patience to plan things first, the willingness to take risks and challenges, as well as the passion to hustle and do the best, then, any type of business you want to start is going to run smoothly. Start your missions little by little, but always plan for big goals. That way, you will be more successful.