Business and SEO are the two things that cannot be separated. I know I have said that a lot of time, but it’s true. There are many business owners, especially the start-up ones hiring SEO services for their business. Why do they hire them, exactly? Well, in short, to create balance. Actually, without realising, sometimes we might do SEO in our time but don’t know if it is SEO process or not. For example, if you are blogging with keywords, then most likely, you are also doing an SEO. The truth is that SEO doesn’t always have something to do with, but it has something to do with technical and non-technical approach. So, what does it mean when it comes to non-technical and technical SEO? Keep reading to find out!
In short, technical SEO is SEO procedure that deals with SEO techniques involving everything related to on-site optimisation, while non-technical SEO is the one that deals with off-site optimisation. Basically, non-technical SEO is developed by the creative team to organise engaging optimised content, while technical SEO focuses on determining how to use subdomains and designing a site’s architecture. So, how do you balance the technical and non-technical SEO?
First, let’s divide the tasks into separate categories…and
Define the tasks of technical SEO and non-technical SEO
Technical SEO tasks:
- Site architecture
- Sitemaps
- URL formatting
- Canonicalization
- Pagination
- Structured Data Markup
- Optimising for speed
- Redirections
- txt
- Site accessibility
- Crawler issues
Non-technical SEO
- Keywords
- Content relevance
- Searcher intent
- Competitor analysis
- Link building
- Social PPC
- Searcher intent
- Paid promotion
- Conversion optimisation
- Image/Video SEO
- Customer journey tracking
- Content optimisation
When you know the specific tasks each process has, you will know what to arrange from there. Both are essential for SEO process because SEO is actually the combination of on-page and off-page optimisation that complete each other’s roles. Therefore, you have to…
Balance your on-page and off-page optimisation
There is a purpose why it has to be on-page and off-page optimisation combined in the SEO process and each strategy offers different kinds of benefits as well. Below are the elements of both optimisation processes.
On-page optimisation:
- The structure of website, as well as hierarchy and design
- Coding errors
- The ability to be crawled and indexed
- Title tags and meta descriptions
- Sitemaps
- Internal linking
- Page content
- Responsiveness
- The speed of your website
- Mobile access
Off-page optimisation:
- Articles and guest posts
- Social media content and sharing
- Link building
- Inbound links
- Influence content
Know the role of technical SEO in your company
Basically, when it comes to technical SEO for business, while it is separated from development, you may still need development and SEO combined. After all, SEO is an entity working with:
- The uber-technical IT team, who manage the reception and storage of critical customer data.
- Web developers.
- The non-technical SEOs (including link builders and content marketers).
SEO works as a translator between those fundamentally different teams, so technical SEO knows what they need. Technical SEO knows when IT implements a new data security policy and how it might impact a forward-facing marketing campaign or activity. They know the limitations of the site and can consult with developers to see whether what marketing wants is possible, or offer alternatives that can help with the situations.
Include SEO in your content planning
Content creation is one of the most crucial parts in every kinds of marketing, whether it is traditional marketing or digital marketing. When you create content, you know that the content defines your marketing progress. You include everything in that content to attract your target audience. However, that content should also be in harmony with technical SEO process. You should conceptualise your content to work well with SEO. For that, you have to consult to your SEO specialist and ask them if your content is SEO-friendly or not.
That’s how you balance your technical and non-technical SEO. The bottom line is; you should harmonise the technical and non-technical SEO and conceptualise ideas to make both of them work well together. Start by thinking about how your content is SEO-friendly or not and consult to your SEO specialist. Not currently having an SEO specialist? Don’t worry; if you need an SEO specialist for your business, do not hesitate to give us a call and our SEO team will help you.