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Most business owners may know about SEO and its importance for business. However, not many of them know the real functions of SEO and how it really works. If you hire an SEO company to provide SEO services for your business, you can’t entirely leave all the SEO works to them – you have to be involved with the process as well. Why? That’s because when there are mistakes or even solutions made, you will know what to do and you can learn from them to grow your business in a better way. Well, if you are too busy with schedules that you can’t really be 100% involved with SEO process, at least you can add your knowledge in SEO to make a better understanding of how it works. In this article, we are going to share about backlinks. Keep reading to learn more.

When it comes to SEO, there are many components that can boost and improve the process. One of them, and one of the most important ones, is backlinks. Maybe some of you are familiar with this. Backlinks, in short, are basically the links your website gets from another website. Believe it or not, backlinks can make a huge impact on a website’s prominence in search engine results. For that reason, they are considered very useful for improving the SEO ranking of a website. However, with that thinking, comes an “automatic” understanding that the more backlinks we get, the better it will be for our SEO process. The truth is that the phrase “the more, the better” is not always right. Not everything in this world works that way. With that in mind, then, how many backlinks do you actually need for your SEO’s effective results?

Well, first of all, before knowing the right numbers of backlinks you should get, first you have to be sure about what you are trying to achieve, because it actually depends on your target. When you have more keyword targets, rankings, and visitor numbers, then you might need more backlinks as well. It also depends on the size of your company. Basically, for a good start, a small business should be looking to get 50 quality backlinks. Of course, all of those should be high quality backlinks from relevant sources as well. However, you shouldn’t only focus on “setting backlink targets” because it should be built naturally and consistently on a regular basis. One thing for sure; one high quality backlink can be worth more than 100 low quality backlinks combined. For that reason, here are the things you need to look at in backlinks:

  1. The relevance of the source
  2. The reliability of the source
  3. The ability to send traffic
  4. The accuracy and the match of the phrase or synonym used as anchor link text
  5. The quality of the content
  6. The difference in terms of source from your existing backlinks

Also, in order to obtain high quality backlinks, make sure that:

  • The backlinks are not reciprocal
  • They are not acquired easily
  • The backlinks are not the paid ones
  • They are on a page with PageRank

Another key of understanding how many backlinks you will need to rank well especially for a keyword is by knowing how many backlinks each of your competitors for that keyword have. First, add up how many links point to each of the specific pages ranked in the top 10 that are displayed in the search results, not the total number of links that those websites have. Don’t think about the webpages with the most and the least backlinks; just divide the total by 8. Keep in mind that this is only a rough estimation; we haven’t counted the ones with high quality yet, of course! If you get as many backlinks with high quality, chances are, your website will rank well for that keyword. This can produce more effective results than getting 100+ low quality backlinks.

If you own a newly-opened small business, getting 50 backlinks is a good start for you. However, that depends on your needs. The more targets you have, the more backlinks you should get. Of course, those links should be from relevant source with high quality. If you need backlinks but don’t know how to start, feel free to call us and join our path of success to grow your business with our SEO services.