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In the business world, most people are already familiar with the importance of having a website to “boost” the business. With a website, a business can get more opportunities to be visible to their target market, and be more engaging with them. Of course, with the right web design process and choice, a website can be embodied with high quality components that will attract the targeted audience. If you own or manage a business, then this article is perfect for you!

Trend is something that will constantly change with time. Most of us need to keep up with the trends for many reasons. However, for a business owner, keeping up with the trends is like applying Holy Grail make-up routine for most girls – it’s a must! That being said, not all trends are applicable for some businesses; therefore, if your business wants to keep up-to-date, combining trends with your business’ original values is the right step to make. If you have a website, there are several components that you have to look at before letting your web designers do all the work for you. In fact, you should always be more involved with the process, so that you know how the progress goes. The bottom line: stay well-informed and updated, starting from the web development process, the SEO process; even to the web design process too.

Web design, being one of the important components in developing a website, has so many trends that you can look at and choose for your website. One of the parts of web design that is interesting and intriguing at the same time is microinteraction. Microinteraction is a feature that adds details in order to draw people to your products. If you are not familiar with the term “microinteraction,” let us put this in a simple way; have you ever hit a snooze button when trying to stop your mobile phone’s alarm sound every morning? Well, if yes, actually, without realising, you have been interacting with user interface this whole time. When you switch on and off a mobile device or when you like or share photos on Instagram, Facebook, etc., when you slide down a page to see screens’ change, or when you slide down on mobile device to refresh content, or any single task you do; that’s when you actually “meet” microinteraction.

Now we know every tiny details involves microinteractions even though not all of us are aware of that. So, why is microinteraction important in web design?

Microinteraction may only be considered as a small design element, but microinteraction plays a large role in our digital lives. These are the reasons:

  • It can enhance website navigation’s quality
  • Users can interact with your website more easily
  • Instant and relevant feedback about a completed action to a user can be provided
  • It offers tips to your users
  • User experience made easy and much more useful
  • It drives sharing, liking, and commenting on your content
  • It easily directs users’ attention
  • Yes, microinteraction can make your website look more “alive”

Microinteraction can spread positive vibes about your brand and tempt users to draw actions without them realising why, only if it is done right. The point of having microinteraction for your website is to boost users’ interest in the website. Now with so many trends, microinteraction is used with various designs that can draw users’ emotion, for examples:

Loading animation

Who doesn’t hate waiting? Waiting for a page to load can be annoying for most people; however, with microinteraction in the form of animation, it can help distract users from loading times, and of course will make waiting less annoying to them, right? That being said, animation will not really solve the problem, but it can make sure that the users won’t leave the website.

Hover animation

You may probably see this type of animation on many websites. However, this does not only describe “beautiful,” but it also gives some dynamics to website pages. When you direct your cursor over a link on a web page, you will see the “hovering” over the link. This is how you see that the website is “alive” and “interacting” with you.

Eye-catching animation for attention

When you add animation on your web page, animated microinteractions can encourage users to do a purchase or share a post, using eye-catching animations that will direct users towards details, information, notifications, or actions using visual cues.

There are many more ways microinteraction can attract more customers to your site, and you probably won’t notice some, too, but the truth is, this is more important in web design more than you can imagine. Therefore, if you want your website beautifully designed with microinteraction features, you should consult more to your web designers, or if you haven’t got a web designer to design your website, you can contact us now and our team is ready to help you.