“Business has only two functions: marketing and innovation,” Said Peter Drucker, the founder of modern management. The more developed the technology, the more innovating and improving the business, because business and technology basically go hand in hand. With technology developing into better inventions and new stuff, and this can lead to trends, and trends make a business get more involved with customers. However, while trends are important to keep up with, a business should build their own brand identity in order to show their “true colour” to their customers. One of the ways to do that is through choosing the right colour design for your business’ website.
Having a website is just as much important as having a trademark colour in a business. If you run a business, and let’s say it’s a store you are running right now, you should think like this; before your potential customers go to your store, most of them would visit your website first to confirm that your store has the things they need. That’s when your website gives the first impression to your potential customers. While it needs eye-catching elements in its web design, it also needs the “true colour” that helps in supporting your brand. In this article, you will discover ways to choose your website colour depending on your brand identity. Keep reading to find out!
Before we dive into the ways to choose the colour, first you have to determine the design components needed to put the colours on, such as:
- The colour for the logo or headline
- The complementary colours to combine
- The colours for each part of a website
By determining those components above, you can do the next steps here:
- Choose the main colour for your website and brand (this will become your trademark colour)
- Create colour scheme by combining complementary colours
- Choose the matching background colour
- Place the colours you choose in the right places on your website
Choosing a dominant colour for your website
Depending on your business, a dominant colour is what describes your business, so that when people see that colour, they will instantly know that it’s your brand that the colour represents. Choosing this colour is a little bit tough, because if you are not careful enough, you might end up having a similar colour as the other brand. That being said, you can take a look at these components in a business that can help you choose the right colour:
- What is your business about?
- What kind of audience are you going to attract?
- What is the audience’s gender your business is aimed at?
- Is your website picture-oriented or explanation text-oriented?
If your business offers variety of natural goods, such as almonds, vegetables, wheat, etc. then green is the right colour choice for your brand, because green represents nature and pureness. If your business offers cute bags or clothes for girls below 17 years old, then pink is the suitable one, since it represents feminine and sweetness. You should also see your target audience’s age and gender. If your products or services are designed for younger audience, then you should choose bright colours; however, if you aim towards young female audience, then you can soften those bright colours. Dark colours like black and navy blue are usually suitable for corporate companies.
With that in mind, you have to always conduct several researches and thorough analysis before announcing your brand. It’s better to take time in deciding the right colour that can represent your brand, than choose right away but missing something in the vibe. This could make your brand lose its authenticity and trademark.
Defining colour scheme through combined complimentary colours
This might be the difficult part, but choosing complementary colours requires strong taste combined with creativity, because you have to inspect everything from colours to designs to make sure that they are kept in harmony and perfectly matching with each other. Avoid colliding colours between text and background, since it would make the text hard to read. Make sure you choose the dominant or main colour first before matching it with complimentary colours.
Choosing the background colour
As for the background colour, avoid choosing too bright or too bold for a colour, but also avoid using too soft colour. The colour of a background should be a balance between the main and the complimentary colours. Of course, that also depends on your business too. If your business offers various restaurant or vacation deals, you can use the combination between vibrant and soft colour to make visitors enjoy your deals. As mentioned before, it’s better for you to find a balance in colour.
Every part of a website matters!
A website should have different kinds of colours so visitors could tell the purpose of that colour. For example, the colour you choose for links, navigation menu, as well as written content, so that they would not get “lost” while surfing your website. Also, the colour you choose would determine if your content is readable or not. If your website is dominant in text, then white colour for the boxes is the safest choice, so that your visitors can easily read your content. If your website solely focuses on pictures or photos, then soft colours are the right choice.
…and that’s how you choose the right colour for your website! Remember, don’t rush things. Keep calm and collected, learn more about your own business, master it and understand it better. That way, you will know the best colour to choose for your website. Since this will represent your brand, you have to choose carefully and take time to consider a few things before getting started. If you are still having difficulties in choosing the right colour for your brand’s website, you can contact us and let us assist you and give you better insights on how your website’s colour should represent your brand.