In order to increase their brand awareness, business owners try many efforts as a tool for marketing strategies. For example, they use brochures or flyers to share their services so that people know what they offer. However, as time goes by, inventions and developments make it easier for business owners to reach a wider audience when promoting their business. One of the advanced ways in promoting a business is through a website. If you are a business owner, it should be common for you to use a website as a tool to spread your business to the world, whether you want to introduce your products or services or give more information about your company. Therefore, web design is also an important factor to pay attention to when it comes to making a website. If you are planning to sell your services online, you must understand that this is an entirely different thing than selling products. In terms of process, marketing techniques and web design principles are far different from selling products. Therefore, in order to win the competition, as a business owner who wants to sell services online, you should know the rules of the game before telling your web designers about what to do. Of course, there will be the advantages and disadvantages that come with the service industry, but with good web design ideas, you can surely meet and exceed the user’s expectation. Here are 6 web design tips that can help you sell services online.
It is important for client to know your business and who will do their businesses. For example, if your business focuses on providing products, the spotlight should be on the product itself. On the other hand, if your business runs for services, then you should make your people shine by creating a page that personalises stories about each member of your team and why they are the best option to deliver the promised services. Therefore, it is important to include high-quality photos of your staff or your workplace, as they are the face of your services, so make them matter.
Furthermore, you can also explain on your web about what makes you create your business and what makes you different from your competitors. Make it detailed as to why buyers should trust your services over your competitors’ in the industry.
Make Your Testimonials Clearly Visible
Testimonial is one of the best ways to establish relationship. If visitors see that you’ve delivered the services very well; it will also motivate them to use your services. Therefore, make sure you deliver on your promises in the past and made other customers happy. By doing this, you can easily attract new customers; since they will trust that you can do the same for them.
So, once you start to receive positive reviews and customer testimonials, publish them somewhere obvious on your website. You can also place your reviews on the homepage of a service-selling site, where potential customers can see how satisfying your product is.
Create and Maintain a Blog
Updating your blog regularly is also another way that you can choose to encourage trust. Besides, with blog, you can show to customers that your company is constantly changing, with modern insights where new information is constantly provided.
It should be noted that nobody wants to invest or use any services from a blog that hasn’t been updated or newly published since so long ago. If the content is old, you need to update the methods and equipment as well. Maintaining a blog isn’t that easy, since you need to keep it updated regularly for subscribers. However, in order to save your time, stress, and energy, you can simply create your content ahead of time and set it to automatically post onto your website, and social media accounts.
If your business is service-selling, then social media is an excellent marketing tool for you. With social selling, you can start conversations with potential customers, which can show more of your personable side. So, in order to make your social platforms visible to your target audience, you can post regularly by using relevant images, and attaching your blog with your social media accounts.
Furthermore, with social media, you will get a different view of your buyers and learn what is the most important, as this is vital when it comes to selling services. Besides, you can get a clearer understanding of what your target consumers need through social media. This is why social selling works for your business in many ways.
Use High-Resolution Images
A study said that customers might remember about 10% from written information, while pictures or photos will likely have 65% of the message retained. This is why in order to make positive impression on visitors; you cannot ignore the use of images on your website. Good pictures should be high-resolution and show how your client looks happy and satisfied with your services.
By using original images, your brand will look more authentic and give customers an idea of what to expect from you. Don’t forget to place your image in the location that can attract potential customers right away, for instance, at the top of your website. Make sure your picture shows your client what success looks like and associate this with your services. In fact, the more relevant your images are to your brand, the better they will perform.
Keep Your Site Design Fresh
As stated above, you should make your website stay up-to-date. Furthermore, your website design should also be sophisticated, clean, and fresh. Therefore, you need to avoid creating a cluttered, disorganised website, since it is a signal to potential buyers that your services will be similar. As a solution, you can ask your web developers or web designers to browse the latest website design and consider whether adopting the examples for your inspiration would help your brand or not.
Above all, make sure that your site is relevant to the modern customers and make sure that your site is mobile-friendly and connected to your social media accounts. One of the ways to do that is by optimising every part of your website, so that users are willing to stay longer on your page. You can also use authentic images, easy-to-navigate interface design, a clean layout, and sharp content to keep customers interested.
Since website is the main media that you will use to sell your services, it is important to put attention on how to develop and design your website very well, so that you can fulfil what users want and need. If you already have a website, you can redesign your website with the tips above in mind. Hopefully, after redesigning your website with the tips above, you can make your website sell more services online.