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When you are a writer who develops content for a blog that is not their own, you may need to collaborate with web developer to know what is guest blog. Using guest blog as your online marketing strategy could help you achieving many things, especially for gaining a large chunk of our organic traffic. Moreover, you don’t need to pay for advertisements or pay to get our rankings sponsored. Instead, we provide quality content on our site and through other sites to boost our authority in the industry.

In guest post, quality win over quantity as you only need to post 10 to 12 guest posts per month. Due to this, you better focus on well-written posts on high-value websites that help establish authority. This includes Search Engine Journal, Huffington post, Content Marketing Institute, SiteProNews, and

The entire purpose of doing this is so that we get exposure for our company. According to Neil Patel, it only takes one conversion to create a big sale and a long-term client. With Guest blogging, you can gain return 10, 20 or 100x on your initial investment.

Now that you see the potential power that you can harness in guest blogging, we need to discuss how to do it right.

How to Guest Blog Part 1: Finding the Right Guest Blog Paltforms & Approaching Them

  1. Look for the Most Relevant Guest Blogging Opportunities

When you try to put your name on a blog, you certainly want to associate your brand with the right website. Kissmetrics recommends looking for websites that fit the right criteria, including:

  • Similar to your niche
  • An audience that would be interested in your product/service
  • A blog owner who is highly active on social media
  • A blog that has engaged readers with long-term relationships

Moreover, you may need to look for a blog that has a high domain authority and is considered an industry leader, instead of a blog associated with poor quality websites.

You can also search to see what industry leaders are doing by conducting a quick search. This will help you know where to aim your guest posting goals for and who to aim your guest posting. I also recommend searching to see what industry leaders are doing. For example, you can do a quick search for “guest posts by Neil Patel” which you can know where to aim your guest posting goals for and who to pitch to next.

Bear in mind for not to approach a site to guest blog-no matter how cool they look, if they don’t have bios published on the author articles. You want a clear bio, with a headshot, and a link back to your site.

Not only do they credit me at the top of my article, but with a headshot and multiple links in a bio at the bottom:

Example of the bad: people stop blogging with you was because the author bio and credit just doesn’t show at all on your blog. For some, that might work, but for me, I’m betting 90% of the readers

  1. How to Craft the Perfect Pitch & Where to Send It

Craft a perfect pitch to get noticed instead of sending a generic email with your title idea. But the first thing to do is review the website’s content and blogs. You can take a look on the previous guest posts to see what they typically accept, besides keep reviewing their biggest or most popular articles.