For some people, New Year means having a new resolution, and how about you? As a website developer have you prepared your new resolutions for enhancing your websites this year? If you are wondering what kind of strategies that you will embrace in order to conquer millions other competitors out there, you can read some points below.
1. Focusing the user experience
Understanding your users need is the key to start developing your mobile web strategy. Once, the users and their needs are concerned in detail, you need to know the tools available at your disposal to scale down your desktop site into a mobile site thereby making it responsive too.
A website with intense graphics such as videos, images etc take more time to load on mobile devices. This may make your user switch to some other site and never to return back. Make sure to pay crucial attention to technical aspects of mobile sites.
2. Choose Personalized UX
Put attention on your website design and content is also important in order to gain more audience feel more comfortable in visiting your site. Relevance is a key value of web content; it can potentially improve the overall user experience on the website.
Still the same with previous year, in this year, brands will use the knowledge about personal preferences to build online environments that reflect their branding strategy and immerse users in the brand’s universe. Therefore, web designers will tend to create a design with a sense of continuity and providing truly relevant content to their users.
Elements like recently read/visited will be all over the place, making websites more familiar and relevant. Brands will use analytics to gain insights about how users behave on their websites, influencing designers to create solutions for further personalization.
3. A Separate Mobile Site, really?
After finding out what your user experience’s needs are, it is time to decide if you have to scale down your desktop site, create a responsive site, let remain the native site or build a brand new mobile site. Choose the best one for you, based on the fact what is suitable for your user segment and consider the pros and cons of each option. Though making two different sites and maintaining both is an expensive deal but then a single website effects mobile user experience adversely and may not be optimal for conversion.
4. Having a well Structured Content
People this day will prefer to use a handy mobile to company their activities during the meeting, on the way to office or in an early morning haze in bed, rather than using their laptop device to surf on internet. Therefore, it will be better to focus on deciding the content rather than simply showing a subset of your desktop content to optimize your user experience. Also the F-layouts are more prominent than Z-layouts in mobile devices; these are the vertical patterns of content which are preferable over the horizontal patterns of content.
5. Simply Scaling Down your Desktop Site
Mobile and desktop has a big difference in the usage model, therefore, applying the common approach, such as scaling down a site can be treacherous. The mobile site has its own distinctive opportunities. In fact, the main target for a mobile site is to make user navigation easy and interesting.
Both the mobile devices and the desktop sites have different purposes and offer different user experience. Therefore, we should be wiser in enhancing the user experience from both devices, knowing their characteristics will surely help you on deciding what’s good and what’s bad.