The online marketing is coming its way, replacing orthodox marketing tools. As enterprises keep reshaping the way they do marketing, online-bound marketing like Blackberry messenger and WhatsApp on mobile, facebook or twitter web based and email machine of Gmail, Yahoo, Hotmail met by many to be a darling choice, not only is because of the excitement with it but also the relative simple and inexpensive, yet it also can capture vast target audience as it can quickly buzz people within their network with idea, information, promotion, photo sharing and much more — all that is done in a real time delivery. No matters what you market, from selling clothes to hotel booking and services to trading heavy machines equipment.
Take YouTube for instance, you can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. Facebook has a blog-like platform called Funpage where you can post your blogs as you come up with materials to present to your audience. Thereby you keep you readers updated with new topics, so as to keep them coming back for more.
- Social Media Marketing
Whether you are a start-up marketing or established one, social media can be a kick start of strategy to capture markets by social media platform of networks as way of connecting to people to share, exchange idea or data in a matter of a click away time, as the world now has been into such an effect. With social media you can post and repost materials, such as promotions, advertisements, notices; invite likes and comments within your networks.
Consider, say Twitter can be an engine to market your business. If your business develops an effective Twitter-based strategy, you could possibly gain exposure from hundreds, or thousands, of potential customers. Spend some time to be in the know of the features like hashtags, keywords that will be much useful to you for your marketing purposes.
Linkedin, a business-like platform social media is another instance with which will be a perfect choice you can rely on to your professional business clients. The features cover to cater more off business related matters among mix of any walk of life professionals.
Your Facebook and/or Twitter or Linked account can link to your YouTube by which to drive traffic. Thus this is all in one integrated marketing strategy.
- Mobile Apps Marketing
Thanks to Android, Iphone and Blackberry alike that make life way easier than before when smart phone applications had not existed. With the smart phone facilities, marketers can map out a location, giving directions, provide data, promotion info and all that at finger tips. The Salesforce Marketing Cloud in the report, noted: mobile marketing is just another virtual way of marketing tool for the years to come as quoted, “Sixty-eight percent report they have integrated mobile into their overall marketing strategy. That’s up from 48 percent in last year’s report.
- Email Tool
Emerging around the year 1993, email or e-mail is now as popular as anything. Top-rated emails include Gmail, Hotmail, Yahoo! Mail, Outlook, and many other with their respective different formats, features and edge. Through email you can exchange business opportunities, solicit sales, donations., furthermore email can interface between customers and enterprise to get a business deal, between employer to employee for any formal correspondence and among individuals for either formal and informal communication.
The Salesforce, went on quoting : by Seventy-three percent of marketers agree that e-mail is core to their business, and 92 percent report that email produces a return on investment (ROI).