If you haven’t already accepted the fact that video is the most popular type of web content, now is the time to do so.
The importance of video marketing trends in overall marketing strategy is growing. 86 percent of organizations said they were utilizing video as a marketing strategy in 2021. Furthermore, 93% of them consider it to be a crucial component of their overall strategy.
According to research, 84 percent of customers have been persuaded to purchase a product after seeing a video, and they are twice as likely to share videos than other forms of internet material. According to Cisco, video will account for 82 percent of all web traffic by 2022.
Are you ready to improve your video strategy? Here are five rising video marketing trends for 2022 that you should be aware of and try with.
Short-Form Videos
The majority of folks nowadays are balancing job, family, and personal interests. Stopping to absorb anything that takes more than a few minutes is just not an option for some. (It’s worth noting that the emphasis is on a few minutes.)
This is the secret to getting busy people to view your videos. The chances of receiving more views rise if you keep your videos brief. It’s why TikTok and Instagram Reels are so popular.
TikTok is a prominent social media site with 800 million active members that focuses solely on short-form videos. It enables users to create interesting, amusing, and thrilling material that quickly travels throughout the world. Reels was also launched by Instagram, indicating that the short video fad is sweeping the globe.
The secret to success in a TikTok or Reels video is to find a way to combine information with entertaining. To guarantee a fascinating and interesting presentation, consider which facts you can deliver in less than 20 seconds.
Live stream
As the epidemic halted in-person activities and experiences in 2020, live streaming or live video became increasingly important. It quickly became a necessary tool for marketers to stay in touch with customers, and our perceptions of what constitutes “streamable” material have shifted dramatically.
Everyone from influencers marketing products to musicians performing virtual concerts to Broadway companies broadcasting full-length shows is using live video.
Live video should be at the top of any content marketer’s priority list when it comes to video marketing. Consumer demand for live video content isn’t going away; in fact, it’s increasing as life returns to normal.
Optimise Videos for search
Search engine optimization is nothing new, but what about videos that are optimized for search? According Melbourne SEO services, videos are 53 times more likely than other traditional SEO tactics to earn first-page rankings. According to Brightedge, Google is now displaying video snippets next to 26% of search results, and consumers are more inclined to click on them.
So, how can videos help you improve your search engine rankings? Three aspects should be prioritized: relevancy, consistency, and backend optimization.
To begin, make sure that each of your videos has a clear aim in mind. Make them entertaining to watch by addressing their questions, educating them on essential brand subjects, and generating video content that is relevant to them.
The next step is to maintain consistency. Consistency is crucial to improving your results, just as it is with traditional SEO content. Create video material on a regular basis and post it to your website to assist enhance traffic.
Finally, don’t overlook critical technical optimization procedures such as title tags, keywords in descriptions, selecting good thumbnail photos, and replying to comments in order to increase interaction.
Social Media Video Advertising
Advertising your films on social media is a requirement. They encourage users to follow businesses and find new goods on the site, demonstrating a clear pattern in how individuals utilize these platforms to make shopping decisions. As a result, investing in social media video advertising makes sense—especially if your organic following is modest.
It makes no difference what kind of social media advertising you make. To convey captivating stories, get creative and use both genres. When there’s only one person on the screen, for example, utilize vertical, then swap to a bigger picture when the user rotates their smartphone horizontally.
User-Generated Content
Consumers place a higher value on user-generated content than branded material. In fact, 85% of respondents believe UGC is more trustworthy, and over 70% believe it is more genuine and attractive.
Rather of fighting the trend, you can work with happy consumers to turn them into brand ambassadors. Customers may create video content for their own social networks, which you can then reshare to increase its exposure.
Consumer trust and buying decisions are influenced by user-generated content over time. And, with the correct strategy, finding brand champions may be simple! Offering incentives, working with influencers, creating referral programs, and simply asking satisfied customers to share stories and videos about their positive experiences with your brand are all ways to get them on board with sharing stories and videos about their positive experiences with your brand.
Vlogs
We all know that one of the most successful methods to connect with customers, build your brand’s personality, and engage your audience is through brand storytelling. Vlogs are a terrific way to communicate such stories.
They present the creator or brand as the protagonist, presenting the tale of themes, events, and experiences from their point of view and assisting customers in better knowing who they are.
Vlogs are another strategy that influencers have mastered; you can find vlogs on almost any topic, including parenting, sports, pet care, and travel (you name it). In a world where even brilliant text-only storytelling aren’t enough to keep people coming back for more, they’ve increased the ante for conventional bloggers.
Conclusion
For one reason, video marketing is becoming increasingly popular among marketers: it works. If you want to improve the outcomes of your video marketing plan this year, it’s time to implement these video trends.